Our story starts with a

Passion for bikes

We understand bikes and our team value the meaningful connection between you and your ride.

Why Sundays Insurance?

Founded in 2008

Much to our co-founders’ delight, their passion intersected with an opportunity to start a specialist bicycle insurance company in 2008. Ever since then, our team has been working tirelessly to get more people cycling, and keep them cycling.

Global partners

We currently cover cyclists in Australia, New Zealand, United States and United Kingdom with more regions planned soon.

Better by bike

At Sundays Insurance, we believe that riding a bicycle makes you the best version of yourself. It also makes the planet happier and healthier which in turn, looks after us and those who come after us.

Reliability — committed to confidence

At Sundays Insurance, we value your trust and endeavor to exceed expectations at every step, from quoting to claiming.

Much to our co-founders’ delight, their passion intersected with an opportunity to start a specialist bicycle insurance company in 2008.

Ever since then, our team has been working tirelessly to get more people cycling and keep them cycling.

We currently cover cyclists in the United States, United Kingdom, New Zealand and Australia, with more regions planned soon.

At Sundays Insurance, we believe that riding a bicycle makes you the best version of yourself. It also makes the planet happier and healthier which in turn, looks after us and those who come after us. One small stroke that starts by trusting your balance, your bike, and yourself has the power to change the world.

Our cycling insurance

Cyclists passing Santa Monica Yacht Harbor

A global perks provider for Strava

Since 2017, we’ve been the exclusive global bicycle insurance partner for Strava, one of the world’s leading fitness tracking and social media apps. Through this partnership, we give paid Strava subscribers access to insurance benefits at no additional cost.

Strava Perks

What we believe in

01 /
Our vision

Our vision is underpinned by the genuine belief that every time you hop on your bike, you make the world a little brighter - for yourself, for the people around you, and for our planet.

02 /
Our mission

It’s our mission to empower you to make the world a better place the best way we know how: By giving you the freedom to ride, commute, exercise, and play with peace of mind.

03 /
Authenticity

Our products aren’t designed by nameless faces in suits - they’re designed by cyclists (who sometimes wear suits) that have a deep understanding of the cycling world and the risks cyclists face.

04 /
Transparency

We don’t do upfront premiums or inconsistent fee structures. You get exactly what you pay for from day one - and if you change your mind within 14 days of signing up, we’ll even refund your premium as long as you haven’t claimed.

05 /
Trust

We know your bike isn’t just a bike, and we take the responsibility of covering your most prized possession seriously. Our team honours the trust our customers place in us and we consistently work to exceed expectations, from quoting to claiming and everything in between.